Supply Chain and Risk Management

Introduction Like economies and financial markets, as supply chains grow more global and interconnected, they get more exposed to disruptions and risks. Moreover, the supply chain speed exacerbates the problem. Even minor miscalculations can have major consequences as the impact spreads like viruses throughout the complex supply chain networks. Hence, it is vital to build smarter supply chains and address the issues that pose a challenge to this objective. These risk factors can effect productivity, economy and band image of the company so it is very important to identify and manage these problems on right time. Risk is a set of unexpected or unpredictable event that directly or indirectly affects the efficient working of an organization. † So to avoid this situation there should be a effective risk management process which can help the company to work efficiently and effectively Risk management can be defined as Risk management is an important function in business industry. It is an entrepreneurial need which caters all the solution which are needed for the efficient working of an organization to achieve is goals. It helps the management to understand the root cause of the problem and all possible ways by which it can be solved.Risk management process About The Company Cipla is one of the pioneer’s in the Indian Pharmaceutical Industry. The company was first started in 1935 and throughout its long journey of 75years has introduced many life-changing and innovative drugs to serve humanity while supporting, improving and enriching millions of lives worldwide. Cipla has 50 manufacturing plants with its headquarters situated in Mumbai, India. Its current stable has over 1200 products in current production which can cure almost every illness known to man.Cipla boasts the world’s largest range of respiratory medicines, dosage forms and devices for the management of asthma and other respiratory illnesses. The company is well known for providing co nsistently high quality of medical updates and patient education material to help patients as well as doctors in their respective environments. The company had also setup a dedicated center which carried on research and education on respiration named the Chest Research Foundation (CRF) in Pune, India. The company has also pioneered revolutionary medicines for treatment of cancer, AIDS, hepatitis A, B and C. ardiovascular disease, arthritis, diabetes, weight control, depression and many other health conditions, distributing its product to almost every country. Recently the company had researched and created a medicine called QVIR that can cure AIDS and can be used for both first and second line treatment of HIV-AIDS. Currently, 40% of the worlds HIV patients undergoing anti AIDS therapy are taking Cipla Drugs. Pain Points with QVIR Cipla is well known for is innovations in the field of pharmaceutical but not so for its supply chain and impeccable delivery.This was also the case with the recently launched QVIR which had not been effectively distributed or consumed at the right time. Every year around 5 -7 % of the patients failed their first line treatment because the dose was unavailable and wasn’t there at the stipulated treatment time. For a drug priced at a paltry sum of $ 3 and the life changing benefits of containing four drugs in one single strip, it never served its intended purpose. From our qualitative data collection method we understood that the pain points facing Cipla in the delivery of QVIR were as follows: * Inventory levels are too high and/or misplaced Spending is too high, either indirect or direct categories * Cash-to-cash cycles are too long * Lean manufacturing and quality goals are not being met – potentially accompanied by excess waste generated or scarce resources used Cipla’s Supply Chain Cipla has over 180 manufacturing plant across the world out of which 50 manufacturing plants manufacture QVIR. Cipla also manufac turing some of its own raw material in three of its own factors situated in Mumbai, Himachal Pradesh and Karnataka states of India.For some of the raw materials of QVIR, Cipla also conducts import/export trade with some of its local and international suppliers located in India, Germany, USA, UK, Italy, France, Australian, South Africa and South Korea Chine and Japan. Cipla has its export market in 180 countries of which its main customers are USA, Germany, South Africa, New-Zealand, Australia, China, Sri Lanka, Singapore and Japan. The transportation is carried out internationally via ship and air and domestically either by road or rail. Value Stream Mapping for QVIRThe Top challenges of Cipla’s Supply Chain for QVIR After conducting our initial investigation, assessment and analysis we were able to group the top challenges of Cipla’s supply chain into 3 major components: * Supply Chain Visibility * Increasing Customer Demands * Globalization Supply Chain Visibility Th ere is an inherent lack of willingness to share information and collaborate effectively. Inhibitive organization silos are widespread across Cipla where individuals are too busy to share within the organization and among supply chain networks.This leads to misaligned performance measures, ineffective integration and collaboration not viewed as important. Namita Kelwa, Partner Management director who is also a champion of change within Cipla says, â€Å"When we talk about supply chain visibility, it does not simply mean visibility into your own supply chain and your own shipments. It means visibility among partners, which enables collaborative decision making closer to the customer. This is both a science (managing the technology) and an art (using the information and metrics for competitive advantage). Partial and experimental adoption is widespread in visibility, but extensive adoption is still very low. Increasing Customer Demands Customers are almost always last on the list for synchronizing supply & demand. Cipla as an organization has forgotten to identify that customers continue to have aggressive demands for differentiated products & services, while their own product lifecycles have been shortening. According to Garima Singh, vice president of consumer products, â€Å"We must combine SCM with CRM†¦ get supply chain staff thinking in terms of a commercial customer mindset.Bringing the customer perspective into all facets of SCM will push us to further supply chain excellence† Remaining competitive in developing a new product or service also has the following challenges such as cross function cooperation, product/service innovation and proper allocation of resources. There should be a further integration of customer demands from inception to delivery – the entire Cipla global supply chain network focused on the end customer. Globalization Globalization for many businesses including Cipla is the complexities of interconnectivity.The imp act of global sourcing has led Cipla to experience delivery issues in the form of unreliable commitments especially in the case of the QVIR drugs. It has also resulted in larger than anticipated lead times and quality issues. While looking for lower cost sourcing options, Cipla should pave the way for constantly updated and differentiated business models and distribution strategies. Identifying Risk factors Supplier Risks In the supply chain management of the pharmaceutical industry the selection of supplier should be done very carefully because the raw material can directly affect the finished drug.In CIPLA API Plants the ingredient are manufactured as per Regulatory requirements like USFDA, WHO, MHRA, and TGA and but these API plants are not enough for 50 manufacturing plant so they need external suppliers to provide other ingredients such as Diluants, binding agents, colorant, lubricant and granulating agents. 1. Imports The major risk associated with the import is the availabili ty of the raw material at right time. Some of the delay includes: * Delay in movement of cargo * Custom handling * Delay in processing documents due to system error at Seaport/Airport. Continuous holidays, strike by laborers customs may delay clearances. 2. Inferior Quality of supply Quality is very important in case of any pharmaceutical manufacturing as it directly deals with the life of the people therefore it is governed by many regulations. The inferior Quality of the raw material can increases the risk of waste in the final steps of manufacturing. Some of the adverse effects would be * Breaking and rusting of tables * Short shelf life * Less potency * Side effect to patents * Batch rejection * Market complain Packaging RisksPackaging material for QVIR is one of the important concerns which can not be compromised on the terms of availability and quality, a special packing is needed for the QVIR since it is a four in one drug packing which contain a kit of Tenofovir, Emtricitabi ne, Atazanavir and Ritonavir. If the packaging material is not available in that situation * The raw material shelf life will increase ( as kept in stores) * Productivity will decrease * Unable to fulfill order on time * Holding of batch can increase the reanalysis cost Production Risks 1. Malfunctioning of MachineryIn CIPLA entire process of manufacturing is automated. So efficient working of the machines is essential in that manufacturing process any malfunctioning of machine can lead to increase the production time and cost. 2. Human error Although in the company most of the production process is automated, there is still chance of human error due to negligence of the employee who operates the machines. This can lead to serious problem not only to the company but to the employee himself some of the common human errors are: * Improver gowning * Negligence in handling of material * Improper documentation * Negligence in following SOPs Negligence in maintain personal hygiene * Negli gence in clearing the apparatuses * Negligence during handling chemicals * Negligence during operating machines The human error can led up to some serious problems such as * can cause damage to the life of others * wastage of material * wastage of time * can damage the machine * can lead to batch failure 3. Quality Risks Quality of the QVIR is an important concern for CIPLA pharmaceutical because it directly deals with the life of the customers moreover the industry is highly regulated so it is extremely necessary to produce products with high quality.The inferior quality of drug can cause * Batch rejection * Market complain * Economic lose * Lose of company reputation * As the industry is highly regulated by government law inferior quality can lead to close done of organization Storage Risks Improper storage of the drug special QVIR can lead to serious problems not only to the manufacturer but also to there customers. Some of the common storage risks are * Drug contamination * Drug deterioration * Batch rejection * Market complain * Reduce the self life of drug etc Demand Side Risks 1. Forecasting ErrorsForecasting errors can lead to serious problems related to the long lead times, over production, demand analysis, short life cycle, and order placement in the value chain which lead to bullwhip effect. Forecast error can affect the whole supply chain from the beginning till the end affecting the entire resources in inventory, facilities, transportation, sourcing, pricing and information management so there should be a proper forecast analysis. 2. Transportation Risk The main risk factors involved after the batch is moved out of factor is the transportation risk. The major problem during the transportation process is Tracking the shipment * Delay of the shipment * Product contamination * Stock clearness 3. Information Sharing Risks Information sharing is the foundation on which supply chain processes work. Without information sharing manager cannot indentify th e demand related to the product and the amount to be produced. Information systems will help the manager to know how the inventory is flowing in the supply chain and how the stocks are maintained. Moreover in the production process the flow of information help to minimize the risk and maintain the quality of the product. Risk AnalysisRoot Cause Analysis The root cause analysis can help CIPLA mangers to identify and correct the root causes which may lead to the identified risks Below Fish Bone diagram is used to perform the root cause analysis for Cipla – After conducting the root cause, we were able to establish certain glaring problems in the supply & demand of QVIR such as supplier selection, non-availability of resources, machinery problems, improper management SCM Specific Brainstorming A periodic ‘All Hands’ session has to be conducted with the entire supply chain team of QVIR at Cipla.These sessions could be either fortnightly or monthly basis. During these sessions, members of the team are encouraged to ask several sets of questions related to improvement and transformation of a SMARTER Supply Chain. Some possible questions include: * Do you have real time visibility into the cost & performance of your supply chain both inside and across organizational boundaries? * Are you able to collaborate with your upstream and downstream trading partners on changing supply and demand conditions? Have you exploited rapid ROI opportunities relating to inventory optimization, demand forecasting, network design, and procurement spend? * What are your inventory levels vs. peers, your cash-to cycle time vs. peers? * Is your business able to quickly and directly make changes to supply chain processes and policies based on identified savings opportunities? * Have you balanced your cost reduction initiatives against customer requirements and supply chain risk including those related to sustainability issues? * Would cost reduction quick wins allow inves ting in future necessary SC capabilities?By predicting the risk components while brainstorming and doing the root cause analysis, there are also other risks during production which is more human error and packaging error. As part of the analysis for this assignment, we’ve also assessed the risks during production and how that risk can be controlled Risk Mitigation Supplier Risk Mitigation To overcome all the relative problems with the supplier Cilpa management needs to:- 1. Planning 2. Supplier selection 3. Supplier evaluation 4. Performance measurement 5. Feedback and communication Production Risk MitigationMalfunctioning of the machinery Malfunctioning of machinery in the production process can be overcome by- * Regularly checking and maintaining the working of the machines. The machines should be checked after each batch production. * Special engineers should be hired for the maintenance job with deep knowledge * The checking and maintenance process should be added into th e standard operating process and proper validation process should be conducted for the clearing process for each machine. * There should be a proper training process for the employees who are operating the machines.This will not only prevent the risk in the production process but also help in maintaining the quality of the product. Human error risk The human error can be minimized by providing proper – * training to the employee * maintaining proper standard operating procedures * automating the process where possible * providing proper documentation Packaging Risk Mitigation To minimize the risk in the packing and packaging process Cipla has to move out from the traditional model to more technological side. * Photo scanning system * Ratio frequency identification system and ePedigrees technologyPhoto scanning system is a modern way of minimizing risk in the packaging line by using photo scanning system. Cipla can eliminate the risk on cross labeling, miss printing and over p rinting of the labels this will minimize the risk of batch rejection by the customer in different country Advantage of using Photo Scanner System 1. Minimize the risk cross labeling 2. Minimize the risk of miss print related with date of expire, date of manufacturing and dose to be taken 3. Minimize the waste 4. Safe time 5. Increases the efficacy of the production line.Radio Frequency identification system (RFID) and ePedigees technology is a modern way of thinking in supply chain of Pharmaceutical industry. RFID is a better solution to minimize the risk associated with packaging and delivering, inventory management forecasting, monitoring and collecting data. In this process the RFID tag is attached to the product and than it can be tracked any where in the entire supply chain. The tag transfer electronic information through radio frequency electromagnetic ways that can be read from several meters away.Unlike the traditional bar code system there is no need of aligning the product in front of the reader. There is no chance of data error with this system In this system the electronic documents know as ePedigree are generated. These E pedigee have all the historical information regarding the product movement in the supply chain which makes it easy to monitor the product and remove optical in the supply chain. Advantages of using RFID * Improve Forecasting and Planning * Reduce Out-Of-Stock Conditions * eliminate excess and missing inventory as well as reduce losses and write * Improves Decision-Making Improve Customer Experience. * Reduce Theft * Increase Efficiency of production process * Improves Asset Utilization and Visibility Quality and storage risk mitigation Quality management play most crucial role in the pharmaceutical industry so a systemic monitoring and evaluation of quality in the production process is necessary to reduce the risk associated with the quality of the product This can only be achieved by following strict quality protocols at each st age. The Quality assurance team and the Quality control term should monitor – * The quality of the raw material purchase Storage condition of the raw material and the finished product * The standard operating procedure of the production process * Proper cleaning of the machines as per validation * Quality of the packaging material * SOP for labeling and packaging * Proper storage of the finished good with correct labeling At each step of quality management data should be collected and reports should be generated to identify where the problem is occurring in the supply chain and how to mitigate those problems simultaneously. Demand Side Risk Mitigation Transportation risk mitigation To minimize the risk related to the transportation there should be a proper selection of the transporter as per GMP requirement * There should be a proper procedure to select the logistic supplier * Proper communication * Regular inspection Information flow risk Technology plays an important role t o minimize the risk factor in the information flow. Use of certain ERP tools such as SAP and ORACLE can help CIPLA minimize the risk. Moreover using RFID the electronic documents – epidgees make the flow of information quite easier and quicker.Recommendation The supply chain of the future for Cipla would be Smarter. It would be Instrumented, Interconnected & Intelligent. Flexibility will be the watchword for cost containment, Visibility will become vital, Risk would be managed systematically, and customer input would permeate the supply chain. The smart map of this new supply chain for Cipla would help in the following: * Integrated real-time transactions (ERP) with business intelligence * Multi-partner collaboration platform * Dynamic supply & demand balancing Predictive sense-and-respond event detection & resolution * Probability-based risk management * Supply chain risk analysis & mitigation models * Risk-adjusted inventory optimization * Environmental strategies & policie s with sustainability models for usage impact analysis: Carbon. Energy, Water, Waste * Customer-segmented product lifecycle management * Real-time consumption & replenishment programs * Optimized pipeline inventory * Variable cost structures that fluctuate with market demand * Outsourcing non-differentiating functions Global â€Å"centers of excellence† to optimize capability and delivery * Asset management strategy & global execution Conclusion By employing the risk mitigating factors for this supply chain and leveraging on the data collected, deep supply chain management expertise, methods and analytical tools Cipla can quickly assess current inventory situations for inventory optimization realizing 30-50% inventory reduction, significantly improve demand forecasting accuracy 10-30% and provide direction to reduce spend 5-20%.With the futuristic instrumented, interconnected and intelligent smarter supply chain, smart devices, sensors and actuators can capture real-time data including: shelf-level replenishment, forecasts and orders, pipeline inventory and shipment lifecycle status. Advanced instrumentation will â€Å"sense-and-respond† demand and supply signal notification with thresholds to determine corrective actions from disturbances and there would be more â€Å"self-correcting†, â€Å"self-actuating† transactions.With the new smarter supply chain model and future integration of sustainability principles our desire with this assignment is to have the supply chain emerge as a major business tool that can help control costs, manage risks and make profit in a fully responsible manner. Much of the opportunity to address related energy, water and waste management costs rests on the supply chain.

Citizenship of organizations, nations and the planet- Rights and Responsibilities Essay

Man is a social animal. The history of mankind is the history of evolving societies, civilizations and nations. These are the various levels of groups a person exists as a citizen of, where he cooperates with others to fulfil and increase his own needs and potential and therefore developing that group as a whole. Hence, an individual is tied to his social moorings which provide him certain rights for his own self development and also demand from him certain responsibilities for the well being and sustainability of the society as a whole. These rights and responsibilities are indispensable for any organisation to exist and develop. The rights have also evolved as society has progressed. Earlier in the days when democracy did not exist, a king or a dictator did not need to worry much about rights of his citizens. But democracy is based on will of people. In a democratic government, a citizen gets his rights which are fundamental to his well being and growth. Hence, in India our constitution makers provided us with fundamental rights which we did not enjoy when india was not a democratic nation. Similarly, when industrialisation had emerged in western Europe, the rights of the workers was not given much credence to. They lived in miserable conditions, with very long working hours and less leisure. But today, every organisation provides its workers safe working environment as a right. Today, as the twenty-first century enters its second decade the world has shrunk in a space becoming a global village.The ancient Indian notion encapsulated in the sanskrit dictum ‘vasudhaiva kutumbakam’( the world is a family ) has never been truer.Today, its not realistic to think only in terms of one’s own country .The exchange of ideas and goods are taking place everywhere in the world with ever greater frequency,speed and ease.The safety of people everywhere not only depends on local security forces,but also on guarding against terrorism.What happens in other parts of the world affect other nations too. We are becoming citizens of a unified planet. Under this perspective, the united nations formulated the Human rights which  are fundamental for the existence of a citizen irrespective of race, gender or geography like right to live with security, right against slavery. If a government denies its citizens these basic rights for example in a genocide, UN can i ntervene to restore peace and a legitimate government. Likewise it sends directives to its member nations on how they can perform better so that the citizens have better life. A citizen needs to take full responsibility towards Organization, Nation as well as Planet.People everywhere increasingly connected through travel,trade and the internet. World is so closely knitted today that a fire that starts in a remote thatched in one corner of a village can melt the steel girders of the tallest skyscrapers at the other end of our global village. The impact of 9/11 was felt all around the world or the impact of recession that was felt all around the world in 2008 due to the failure of Lehman brothers and Bear stearns .The impact that one citizen, organization or nation creates around the world cannot be ignored in such an interdependent world .We can no longer afford the luxury of not thinking about the impact on the planet in anything we do . The problems that the world is facing today like terrorism ,of the proliferation of weapons of mass destructions,global warming ,contagious disease, poverty, mass illiteracy and massive displacement cannot be addressed by one or a group of country alone .Today nations around the world find them vulnerable to threats from beyond once borders counterfeiters of currency,drug smugglers,child traffickers,pirates ,credit-card crooks and even imported diseases such as swine flu. Such problems required solutions that transcends all boundaries and it can only happen when one think himself as a global citizen and realize their rights and responsibilities towards the planet. Citizenship is the status of a person recognised under the law of a state that bestows on that person the rights and the duties of citizenship. Rights and responsibilities complement each other.It has been rightly said with great power also comes great responsibilities.Rights and respondibilities both should be enjoyed actively .Active citizenship is the  philosopy that citizens would work towards the betterment of society through economic participation, volunteer work and other such efforts to improve life for all citizens. A right has not be enjoyed by an individual at the cost of other’s right. A right pertains to an individual’s liberty but to sustain and develop equality in a society, responsibilities or duties are must to be followed by the citizens. If we have a right to free speech, then it becomes our responsibility to moderate our speech so that it does not incite hatred between groups and communities. Keeping this in view, India incorporated fundamental duties as well in its constitution to complement the rights. Now corporates which thrive on lands and forests occupied earlier by other communities, they have to share their riches with those people in the form of corporate social responsibility. Mahatma gandhi had aptly said that the world has enough to fulfil everyone’s need but not enough to fulfil anyone’s greed. In today’s world where resources are scarce, these words of his have become highly relevant. In the name of development, we are polluting our air and cutting down our forests. We are threatening the livelihood of various communities which sustain on these lands. This has led to widespread social tensions resulting into violence. The corporates and other players are forgetting their responsibilities towards the society. Their rights to do business must be in harmony with the rights of citizens whose livelihood gets affected. Many Management literates have investigated the notion of Citizenship from three perspective-an Organizational Citizenship (where the efforts are undertaken by the employees to behave as good citizens within their organization); from a social perspective with the notion of Corporate Citizenship (where initiatives are undertaken by businesses to act responsibly in society in particular and the Nation in general) and last but not the least from the planet perspective with the notion of Environment Citizenship (where efforts should be undertaken by Individuals/entity to be responsible towards environmental protection). At the organization level citizens should strive for sustainable development . There should be effort towards a future state for human societies in which living conditions and resource-use meet human needs without undermining the sustainability of natural systems and the environment, so that future generations may also have their needs met. Central coalfield Limited(CCL) as a responsible organization in making citizens partner in progress. Major corporate social responsibility(CSR) activity of Central Coalfield Limited (CCL) 1. CCL has adopted 2 villages in the nearby vicinity in which Rs. 50 lac was provided for setting up a Solar Light Generating Unit. 2. CCL has organized 25 medical camps in the adopted villages, in which 2644 persons were benefitted. 3. CCL has constructed/ repaired 17 rural roads, built/ repaired 21 rural schools and 20 community centers have been constructed/ repaired. 4. 11 visually impaired girl students of Brajkishore Netrahin Balaika vidyalia have been adopted by CCL for their education and Health Care. 5. For providing the supply of drinking water, 84 works with respect to digging of hand pumps, installation of hand pumps, wells, ponds etc. were undertaken by CCL giving benefit to 105 villages. 6. 335 health camps were organized in different villages of CCL in which 52309 people were benefited. 7. CCL has started operation JYOTI to eradicate reversible blindness in command areas and 2511 persons have been operated so far. 8. An amount of Rs. 3.70 Cr. was provided to state Government for construction of Bridge on Ray-Tandwa- Khilari Road. 9. Rs. 81.38 lac was provided to Jharkhand state for De-Silting of Kanke Dam, Ranchi.

Afternoon Naps Essay

I can finally rush home and get to my favorite part of the day– nap time. Why do you suppose so? Because after staying up for an important assignment until midnight, the lack of sleep makes my morning extremely tiresome and dull. After hours of boring classes, I am finally able to replenish my energy. After taking a joyous nap, I am prepared for an adventurous rest of my day, whether it’s boy scout meetings, a game of basketball, a night to the movies, regardless of the activity, physical or emotional, I feel more energetic and acquire a more positive attitude all around. Now, what would you assume could happen if I had not taken this afternoon nap? You best not come around me on those days. Some might consider afternoon naps a complete waste of time, but I beg to differ. Taiwan, for example, reinforces nap time by simply fit it into the daily school schedule in addition to regular classes and lunch breaks. The Chinese believe in the basic concept that the average test scores are reported higher when students do make nap time a regular event in their daily routine as suppose to those who don’t. The reason within the higher test scores is explained with the studies done of discovering the relationships between the improvement of long-term memory and afternoon naps. Naps don’t only improve students’ academic status; studies also show that it may decrease the risk of dying from a heart attack or other heart diseases. Taking a nap as short as ten minutes can enhance alertness, mood and mental performance, it also has stress-releasing properties. Taking an afternoon nap is something that I believe is definitely necessary to become a successful individual. When I don’t take my naps, I become furious at random situations, and frustrated with many people. Tat will make me unconscious of what is going on during that day. Even researches have shown that naps are not just good for you mentally but it is also good for you physically. Once again, I believe afternoon naps are an important necessity to a daily life.

Staistic assignment Example | Topics and Well Written Essays - 1000 words

Staistic - Assignment Example The result revealed that the relationship between the two variables is best determined by linear relationship using following equation: Regression Analysis: Credit Balance($) versus Size The regression equation is Credit Balance($) = 2591 + 403 Size Predictor Coef SE Coef T P Constant 2591.4 195.1 13.29 0.000 Size 403.22 50.95 7.91 0.000 S = 620.162 R-Sq = 56.6% R-Sq(adj) = 55.7% Analysis of Variance Source DF SS MS F P Regression 1 24092210 24092210 62.64 0.000 Residual Error 48 18460853 384601 Total 49 42553062 Unusual Observations Credit Obs Size Balance($) Fit SE Fit Residual St Resid 5 2.00 1864.0 3397.9 113.7 -1533.9 -2.52R R denotes an observation with a large standardized residual. From the regression analysis above, we can see that there is a linear positive relationship between the two variables, which means as the number of people in the house increase, the credit balance also increases. Minitab results for regression indicate a factor DF, which stands for degree of freedo m. The DF for a variable is calculated by one less than the number of group levels. Similarly, degree of freedom for error is calculated by subtracting number of group levels from sample size; whereas, degree of freedom for total is calculated by sample size minus 1. ... The sum of squares (SS) are calculated using the sum of Y’s and X’s. MS is called Measure Square of the Error and is calculated by F-test in Analysis of Variance. It is a ratio of variability between groups compared to variability within the groups. If the ratio is large then the p-value would be small indicating a statistically significant result. F-test is at least 1 indicating a non-negative number. In our case it is 62.64 which considerably high thus showing a p-value less than our level of significance i.e., 0.05. Also p-value is the probability of being greater than F value or simply the area to the right of F value. . P-value of 0.000 in Analysis of Variance and 0.026 in Sequential Analysis of Variance (for Quadratic Polynomial fit) are both less than our significance level of ? = 0.05. Further, R-Square value of 56.6% suggest that the model fits well with the actual data and there is relatively a strong relationship between the two variables. 3. Coefficient of C orrelation A correlation coefficient referred to as Pearson Product-Moment Correlation Coefficient is used to measure the strength of linear relationship between the two variables. The value of the coefficient is influenced by the distribution of the independent variable. Next correlation between Credit Balance and Size was determined using Pearson’s coefficient of Correlation as shown below: Correlations: Credit Balance, Size Pearson correlation of Credit Balance and Size = 0.752 P-Value = 0.000 The Pearson Correlation value of 0.752 indicated that there existed a strong relationship between the two variables since Statisticshowto.com (2009) suggests High correlation: 0.5 to 1.0 or -0.5 to -1.0 Medium correlation: 0.3 to 0.5

The Guest by HwangSukYong, the significance historically, politically Essay

The Guest by HwangSukYong, the significance historically, politically and cutullay - Essay Example Notably, the same time saw the arrival of the American military that expressed its resilient support for the staged anti-communist efforts. Sin-chon was the center of all the horror that transpired, and is a historically significant place as signified by the museum erected in the same place as a memory of the past. The book ‘The Guest’ offers vivid descriptions of the 1950 events, presented through dreams of some characters who witnessed the atrocities. The context of the book thus exhibits a cultural, historical, and political relevance. This paper will highlight the relevance of its context in the three aspects. The author of the book ‘The Guest’ focused on one of the most sensitive subjects to both the south and northern Korea. In his introductory note, the author presents the contextual justification of the title selected for his work. A weighty analogy appears between the issues discussed in the book and small pox. Evidently, when the smallpox pandemic was of critical concern in Korea, the people regarded it as a ‘foreign disease’ and coined the term ‘sonnim’ that translates to guest in its reference. With the novel focusing on the adverse effects of Christianity and communism, the analogy to small pox becomes relevant. The fact that both of these ideologies were not concepts that had not emanated from the Korean people, but rather from foreigners justified them to bear the reference as guests. Moreover, the American army that has received immense criticism as the principal cause of the massacre, was a guest among the Korean (Lee 195). The book offers a salient criticism of the issues that transpired. Contrary to the common belief that the American army bears the ultimate blame for the atrocities that happened, the book offers an expose of the real perpetrators of the extreme violence that was carried out against the people in 50 days that those who witnessed the events would

Mexican Chicago Essay Example | Topics and Well Written Essays - 1000 words

Mexican Chicago - Essay Example Gabriela Arredondo is a renowned historian and associate professor of Latino studies at the University of California, Santa Cruz. The author based her thesis on the revolutionary content of the Mexican ethnic group between 1916 and 1939. In these periods Mexicans were a different ethnic group though it worked to be assimilated into a city that had a renowned history of incorporating the immigrants and the newcomers. For example, based on the revolutionary context of origin of the Mexican in Chicago between 1916 and 1930, Arredondo believes that these Mexicans did not merely form part of the ethnic groups that worked to be assimilated into a city with long history of absorbing newcomers. In addition, supporting and suggesting a new understanding of the identity formation Arredondo argues that Mexicans wielded tools of identification that emerged in the revolutionary Mexico. These avant-garde tools collectively battled the ethnic groups prejudice such as Italians, Poles, African Americans and the Irish communities. Finally, in the direct view of Mexicans, they highlighted tremendous and unique differences among themselves. These differences were based on gender and class. In the discussion of becoming â€Å"Mexican† in Chicago during the early 20th century, Arredondo not only explores the identity construction but also comes up with a provision and telling insight of the repercussions of this identity formation process. In my opinion, although the author’s attention to the homeland circumstances of the Mexicans in Chicago is warranted, her elaboration of the analogy in this context is largely flawed, incomplete and inaccurate. For example, in her attempts to compare Mexican immigrants with the European immigrants, Arrerondo has virtually ignored a number of historical factors that may have contributed to their acceptance status and their

Research paper on at&t Essay Example | Topics and Well Written Essays - 750 words

Research paper on at&t - Essay Example Hence, both mobility and wireline services will continue to be the focal point of this company along with ISP services. The leadership at ATT is very active force that is trying to get this company ready for the future. As the concept of virtualization and cloud computing becomes more evident; the CEO of ATT is Randall Stephenson, who made great strides to position the company with his vision of Web 2.0. With the help of his CFO, John Stephens constantly collaborate with the FCC for compliance and earnings propagation. It is clear what his vision as he states, â€Å"We’re restructuring our network to shift from hardware- to software-based systems. These can be updated more quickly and cheaply, so we can stay ahead of our customers’ changing expectations† (â€Å"AT&T Support Center†). The company is a public company that is traded in New York Stock exchange as well. ATT has reported a revenue of around $32 million for their 1Q earnings (â€Å"AT&T Support Center†). ATT has been steadfast in reducing expenses by moving to equipment and assets that are not vendor specific. This has allowed the company to not rely on vendors and harness in-house development and techniques which are crucial for the long run of the company. One of the biggest vision of the company is to invest more in the 4G LTE network and slowly shutting their GSM services(an older technology). From a financial standpoint, it is clear that the organization will reap the benefits because it will be able to use its IP services for voice communications as well(â€Å"Femtocell Operator News and Opinons†) . ATT is famous for offering wireless and wireline services. The first and foremost is an effortless customer service. In the realm of effortless customer service, it is clear that ATT wants to take an initiative to provide effortless customer service via seamless integrations of tools and portals. Moreover, ATT has a grand scheme of vision that is known as 2020.  By 2020, the

American History Research Paper Example | Topics and Well Written Essays - 2250 words

American History - Research Paper Example Year 1865 symbols a milestone of American history which marks the end of the American civil war which resulted heavy losses to both parties as well as the year which started post war reconstruction. And year 1980 marks the precedential election which brought Republican Ronald Regan to the power. Term Americans describes the all citizens of United States of America and they can be divided according to their racial or ethnic group as White Americans, Native Americans (Indians), and African Americans, Mexican American as well as other people who are accepted by United State of America as their citizens. Between years 1865 to 1982 many incidents took place which shows the unity and the separation among Americans. In order to prove the hypothesis of this thesis, author has listed significant events of American history from 1865 to 1980. Throughout this thesis author will prove the hypothesis and how they have affected the unity among Americans. The examples will be listed under two topics as incidents which are show the separation among Americans and incidents which are show the unity among Americans. When researching on separation and unity among Americans one might think race will be the major cause for the separation. Race is just one cause and there are many causes which create separation among Americans and following incidents provide examples for separation among Americans by their political view, nationality and gender. And provide a strong foundation to prove the hypothesis of this thesis, which is Americans have been more divided than united between 1865 and 1980 Right after the end of the civil war government had to find solutions for the status of the ex-slaves which were called as freedmen, loyalty and civil rights of the ex-rebels and the ex-confederate states. In the election of 1866, republicans took the control in congress, and were

QSAR Essay Example | Topics and Well Written Essays - 1500 words

QSAR - Essay Example The loaded values are expected to give descriptive information about the descriptors that will be interpreted in terms of significant biological correlation relationships. Notably, the experimental model applied in this study revealed that the main features describing the binding activities of the experimental compounds were partially charge-based receptors. This was an automatic measure of molecular electronic property. The same property can be used in an auto correlated that can be used to weigh substitute descriptors’ position. Additionally, the linear regression equation and its application can be used in predicting biological activity in the study. It is worth noting that the comparison of the result with the literature data indicates that the proposed quality of the model compared to the provided model compares well with the sophisticated 2D based method. Introduction The quantitative structured activity relationship, the QSAR techniques are currently suitable and indisp ensable in all research aspects especially in relation to biological molecular properties interpretation. Obviously, the chemical, biological, and or physical properties of a compound depend on the three dimensional (3D) molecular and atomic arrangement; however, the same properties can be examined in a two dimensional model. Notably, the capacity to produce qualitative and quantitative correlation between 2D molecular structures and their biological activities is fundamental in deciding what synthetic ways of bioactive chemicals. Numerous research works involving the application and use of QSAR have been applied in biological properties and structural determination of biological elements; for instance, the use of the Hansch molecule description. The QSARs analysis of the 2, 4- diamino – 5- (substituted benzyl) pyrimidines and 2,4 – diamino – 6 – dimethyl – 5 – phenyldihydrotriazines have suggested that neural network application have reliab le and effective results than normal or traditional application of the regression methods. In supplementation with the regression processes, other techniques of determination of the activity of the biological molecules have since been introduced. This includes the use of inductive logic programming (ILP) that has since used to model the QSAR particularly in the trimethoprim analogues binding from E. coli to DHFR. This technique applies mainly the physiochemical attributes that are usually assigned to substituent heuristically towards a general approach. This application or process is usually applied to the design problem of drugs. However, it should be noted that this method is not significantly better than the regression or the traditional QSAR method; however, it is noted to produce rules that are likely to provide insight into the stereochemistry of the biological molecules under determination. In most cases, such stereochemistry does help in determining the structure and to some extent, depending on the analysis, chemical properties of a molecule. It should be noted that more evidence are still required to assess these newly applied methods properly to ascertain the comparative trials and the analysis in numerous and different ways. The biological steroids activities usually vary considerably depending on seemingly small structural changes within or about a molecule. The fundamental molecular family usually represents very challenging characteristics for any method of prediction. This

The international space station. Major Components Essay

The international space station. Major Components - Essay Example With the space race both countries achieved success in some sectors. The US was successful in landing Apollo missions to the moon, whereas the Soviets were able to build Space Station Mir. The Mir Space Station was built gradually over time and modules were added to the basic structure. The US efforts started President Reagan authorizing the Space Station Freedom (Catchpole 1). The program dovetailed space efforts and programs of Japan, Europe and Canada. The program was shared among the nations and its design changed several times due to different input and ideas from all member states. Funding was collective and the program moved forward. The Soviet Union collapsed after Afghanistan invasion and had difficulty maintaining its Space Station Mir. It was decided by President Clinton to include Russia in the combine effort and the name of the program was therefore, changed to International Space Station. 2. General The International Space Station is the largest space project ever under taken. The project represents the collective effort of fifteen countries. These include eleven from the European Space program, US, Russia, Japan and Canada. The planned station will have a length of 108 meters and a weight of 450 tons after completion (â€Å"International Space Station Facts and Figures† 1). The station orbits the Earth at a height of 240 miles above the Earth’s surface. Because of the size of the space station it can be seen with the naked eye as it orbits the Earth. It is visible as a bright spot moving in the sky in particular at times when the sun light reflects the panels and the observing position is in the dark portion of the Earth. 3. Construction The space station was to be assembled in the orbit. Major parts were made by different countries and launched into space. They orbited in space and were collected together over time to change make the basic structure of the International Space Station. The first piece was launched by Russia in 1998 a nd was called the Zarya (Harland and Catchpole 203). These pieces are known as modules. The modules were equipped to orbit independently. They had solar panels for power and booster rockets for orbital movement. Before being assembled the modules were given rotation around their axis to ensure that energy from the Sun is distributed evenly across the body of the module. This was due to the fact that extended exposure of any part to the Sun could over heat the area and similarly the part unexposed faced possibility of freezing. Cameras were installed in the modules to assist in docking procedure. The modules were carefully checked for any leakages and were joined together to form the basic structure. The US module Unity was the second to reach the orbit. It was delivered by space shuttle mission as opposed to rocket delivery of Zarya. The modules were connected together with help of robots on shuttle missions. The two modules Zarya and Unity were joined by a third piece known as the Zvezda module. The module added facilities like communication, toilet, kitchen and improved communication facilities. The structure was added with support structures containing solar panels and other support systems called the Truss. 4. Major Components 4.1 Truss Structure The Truss holds together all the components and forms the center piece of the structure. Everything is attached to the Truss structure. The Truss was the fourth part that came in to join the three modules at the initial assembly of the station. The structure carries all the ports required to dock components to the station. It has different docking stations so that the structure is flexible and components can be changed as per design requirement.

Keats- Poetry Essay Example | Topics and Well Written Essays - 1500 words

Keats- Poetry - Essay Example He is well-known for his ability to lift his readers beyond the mundane everyday aspects of life and bring them to a higher level of thought and existence. This ability is well-illustrated in his poem â€Å"To One who has been Long in City Pent.† In this poem, Keats argues that each day should be enjoyed, provides a means of doing so and reminds his readers that their time to enjoy their days on earth is limited by employing a heavy use of imagery, appealing to the senses, calming readers with a soothing varied Italian sonnet format and allowing the analogy to develop slowly. Keats begins the poem by addressing it to all individuals who have been stuck in the city for long periods of time and are beginning to feel trapped, â€Å"To one who has been long in city pent† (1). By doing this, he is calling attention to the idea that he may be able to offer some relief from their suffering by having them do nothing more difficult than looking up. Exhorting them to â€Å"look into the fair / And open face of heaven, - to breathe a prayer / Full in the smile of the blue firmament† (2-4), Keats directs the memory to happier times spent in the country while also reminding them of their more permanent eternal home in heaven with the use of the unusual phrase ‘blue firmament’ which typically suggests solid land. He calls forth rich images of a relaxing day spent in beautiful weather and blissful activity, â€Å"Fatigued he sinks into some pleasant lair, / Of wavy grass and reads a debonair / And gentle tale of love and languishment† (6-8). Not only has he presented the blue sky above, but with phrases such as â€Å"pleasant lair† and â€Å"wavy grass,† the reader instantly thinks of wild places with the suggestion of a lair, most commonly associated with the beasts of the field, and can almost smell the long grasses of a sweet country meadow untouched by interfering hands far from the factories and businesses of the city. Describing the book as ‘debonair’ and

Netflix Business Risks Essay Example for Free

Netflix Business Risks Essay For a low monthly price Netflix allows their customers not only to streamline videos on their mobile devices and computers but also choose from a wide variety of DVD’s. This allows for the consumer to watch as much which is beneficial for someone that has a busy schedule and would like to go back and catch up where they left off. As with every business there are risks associated with the everyday operations and I will go into detail as to what the risks are that Netflix has encountered. Business Risk I was a Netflix customer back in 2010 and I was pleased with the low monthly rate associated with a Netflix membership. This option was wonderful with a houseful of children that had different likes in what they watched everyone was pleased. As I carefully monitored my monthly bank statements the low price was at a constant rate up until the middle of July 2011. My monthly fee of $8.50 went up to $16.00 which nearly doubled. More than doubled. I made the honest mistake of not taking into consideration the economic downturn and what risks were associated with such a good deal. As the saying goes, if it is too good to be true it must be. With a household of 7 I had to outweigh the pros and cons of paying an additional $8.00 a month. While comparing the previous membership price along with the new membership price there was no return on the company’s part. I was still able to view movies via streaming online as well as DVD’s in the mail. So why did the the price jump? Pogue (2011) states, â€Å"This, as you can imagine, is not a popular decision. This isn’t a cost-of-living increase. This isn’t inflation. It’s a 60 percent overnight price increase — that gives you nothing new in return.† Not only was I the only irate customer. Netflix felt this chain of reaction across the globe, the consequence of a 60% price increased caused Netflix to lose 800,000 customers in their third quarter. Operational Risks Netflix’s Chief Executive Office Reed Hastings made the decision in splitting Netflix into two separate companies. One of the companies will be specifically for streaming movies on demand and the other company will be called Qwikster specifically for the DVD business. Blodget (2011) states, â€Å"And we can also certainly understand why, from the companys perspective, it makes sense to split the DVD and streaming businesses into two separate companies: Theyre different businesses, with different cost structures and different delivery, marketing, licensing, and management challenges, and they will be easier to run better if theyre managed separately.† Split in Two. It only makes sense to create two companies that would help them focus on their main objective. Since Qwikster will be for the dvd section library they have to take into consideration the costs of shipping out a dvd, the quantity of inventory in the warehouse as well as inventory turnover. Online streaming does not the same costs associated since the consumer is just a click away from watching at their convenience. Consumers are sometimes forced in choosing the DVD’s because as I have experienced myself some of the older and newer versions of movies are not available to stream online. For example, Willow was an all-time favorite of mine during my childhood, while checking the streaming library I came across the movie but once I had clicked on the title it showed it was only available via DVD. I have a very bad habit in returning the Netflix dvd given there are no additional shipping costs associated with the dvd, but the downfall for Netflix is that there is one less dvd out in the world and the inventory won’t be replenished until I return this movie. Financial Risk Netflix domestic online streaming has a committed amount of customers while domestic dvd are hit the worst. Netflix membership plans include $8.00 a month for unlimited streaming, for an additional $8.00 more a month customers can add unlimited DVD’s, and if the consumer is interested in Blu-ray disks then they would add an additional $2.00 on top of dvd price bringing it up to $10.00 for Blu-ray’s. Hurley (2012) states, â€Å"Nevertheless, gross, operating, and net income margins have been sliding steadily and substantially for several years. Moreover, Netflix continues to rely on subscriptions to its DVD’s-by-mail service to prop up net income. Although management officially altered corporate strategy to place emphasis  on streaming services rather than DVD-by-mail services and there are more than twice as many streaming subscriptions as by-mail subscriptions.† Strong Force. In December 2012 it was announced that both Disney (DIS) and Netflix (NFLX) announced a deal that would allow Disney shows and movies to be available to only Netflix’s subscribers. The result of this announcement resulted in Netflix stock rise to 15%. This is great news for consumers like me who is a Disney fanatic, now I will have a reason to stay with Netflix so that I can watch Disney movies with an unlimited amount of time. Conclusion When the price increase occurred back in 2011, I did cancel my membership because I was still feeling the economic downturn in my household. I would rather use that $18.00 towards filling up my gas tank rather than watch TV, in my eyes needs are more important than wants in my household. In mid-2012 I had a career change that resulted in a higher income. I now had a little extra play money to apply to a want that I once had and since Netflix allowed my children to be satisfied and allowed for some quiet time on my end, I went ahead and renewed my subscription. Being on Netflix for a few months I can say that I was extremely stoked when the announcement of Disney and Netflix working together. References Blodget, H. (2011). With all respect to Reed Hastings, the Netflix-Qwikster split bad for customers. Retrieved from http://finance.yahoo.com/blogs/daily-ticker/respect-reed-hastings-netflix-qwikster-split-bad-customers-160148340.html Hurley, D. (2012). Could Netflix bounce in 2013? Retrieved from http://www.wealthlift.com/blog/netflix-bounce-2013/ Pogue, D. (2011). Why Netflix raised its prices. Retrieved from http://pogue.blogs.nytimes.com/2011/07/14/why-netflix-raised-its-prices/

Stereotypical Ideas Of Australian Identity English Literature Essay

Stereotypical Ideas Of Australian Identity English Literature Essay One such example of a text that can be identified as Australian due to its use of the stereotypical ideas of Australian identity is Clancy of the Overflow, a poem by AB Banjo Paterson. This text is written from the point of view of a city-dweller who once met the title character, a shearer and drover, and now envies the imagined pleasures of Clancys lifestyle, which he compares favourably to life in the dusty, dirty city and the round eternal of the cashbook and the journal. The title comes from the address of a letter the city-dweller sends, The Overflow being the name of the sheep station where Clancy was working when they met. The poem is based on a true story that was experienced by Banjo Paterson. He was working as a lawyer when someone asked him to send a letter to a man named Thomas Gerald Clancy, asking for a payment that was never received. Banjo sent the letter to The Overflow and soon received a reply that read Clancys gone to Queensland droving and we dont know where he a re The imagery that is used within the poem allows us to see the landscape that we now except to be Australian, the language used also allows us to appreciate the behaviour that we have come to adopt as our own Australian way. For example In my wild erratic fancy visions come to me of Clancy, Gone a-droving `down the Cooper where the Western drovers go; As the stock are slowly stringing, Clancy rides behind them singing, For the drovers life has pleasures that the townsfolk never know. The real question is, without these so called Australian images would we be able to recognise the text as an Australian one? The answer is no, Australian texts cannot afford to let their setting be ambiguous. Australia has few attributes that separate it from mediocrity and its setting is one of them. As well as Australias aesthetic attributes it also has its behavioural attributes that can be referred to as individual. Australian is renowned as being a masculine society, in which the sporting arena is worshiped; now this occurs other countries but this aspect of Australian life adds to overall individuality of Australian society. Bruce Dawes Life Cycle is an example of this obsession that Australians have with sport in our masculine society. The diction in the poem plays the largest role in creating the ideas and the sense of obsession. The ability to create a poem which covers a life-cycle of a person through the game of AFL would not be possible without the choice of diction. For instance in the line For possession of a Rusk: Ah he is a little Tiger! It uses particular words like possession, which would be a term used in a game of AFL, or Tiger, the name of a team. Ideas are also conveyed through the word choice, for instance You bludger and the covenant is sealed- creates the sense that the poet is saying AFL is almost a religion. People live their life according to the success of the team they follow. The word covenant being a commonly used religious term portrays ideas of religion. The word choice and words chosen prove the obsession as they bring in direct ideas and terms from AFL, and relating them to many stages of life and deeper ideas such as religion. Australia being the young nation that it is has not forged its own identity fully as yet, although many different sources contribute to the countrys social amalgam. It is possible for different understandings, representing different starting points, to be grafted onto a common stock of images and beliefs. And we see this done within Dawes poem, which we identify as an Australian text. Perhaps Australia suffers from these deeper identity issues because of the relatively ignoble cause of European settlement in this country. No tales of Pilgrim Fathers escaping from religious persecution for us. Instead there is the ball and chain and the ignominy of a convict settlement consciously designed to house what were considered to be the dregs of another society. Or perhaps the difference lies in the fact of the ease of our attaining self government and independence. Whatever the case, we do know that Australian texts are recognised by their unambiguous imagery and setting. There are very few texts that show this better than Peter Allens Tenterfield Sadler. The highly stereotypical imagery that is used throughout the song is the kind that separates Australia from mediocrity and allows the text to be viewed as a unique Australian text. Some examples of this are, 52 years he sat on his verandah, made his saddles, and if you had questions about sheep or flowers or doves, you just asked the saddler, he lived without sin, There building a library for him These words used are typically Australian, meaning that they appear nowhere else in the world, the use of these words, i.e. verandah indicates the uniqueness of the Australian lifestyle and also the individuality of Australian texts. The typical Aussie has been described as male, easy going, fair and democratic, having a healthy disrespect for authority, and a dry laconic humour. In the song, Peter Al len describes his characters as these types of people. The problem with defining Australian identity is that there are so many different sources contributing to the countrys social amalgam. This in itself does not cause an insuperable problem. It is possible for different understandings, representing different starting points, to be grafted onto a common stock of images and beliefs. And perhaps the matter is more simply explained as an absence of time since settlement coupled with such rapid change that there has been no opportunity to generate an Australian identity that can be consciously articulated and shared by all. We could argue all day about what the Australian identity should be but in the end the identity that we have, in the eyes of those who look in from the outside, is the well known stereotypical, clichà © identity. And yes, any text that you read that is Australian will be identified so, due to the unambiguous fashion in which the setting and images have been constructed. The suit this stereotypical identity we have acqui red. Clancy of the Overflow, Life Cycle and Tenterfiel Sadler are all examples of how Australian texts use the things we have, and the things we do to separate us from the rest of the world.

Pregnant Women: Preeclampsia

Pregnant Women: Preeclampsia In todays world complication during pregnancy are not unheard of. In fact many women are at risk for some sort of complication during their pregnancy. One of the most common complications during pregnancy is preeclampsia. Preeclampsia, also know as pregnancy induces hypertension, effects between three and eight percent of all women during pregnancy. Preeclampsia affects the health of the mother and the baby. Preeclampsia is usually diagnosed in the second trimester of the womens pregnancy, more commonly after 32 weeks, but may be diagnosed as early as 20 weeks. There is no one way to diagnose preeclampsia. The doctor will monitor the mother for symptoms associated with preeclampsia including an increase in blood pressure, proteinuria (which is an increase in protein in the urine), increase in liver function test, thrombocytopenia, (low platelet count), swelling of the upper body, and weight gain. Some swelling and weight gain during pregnancy is normal, but a large amount of swelling and weight gain the doctor will question. Other common symptoms for preeclampsia include severe headaches, decrease in urine out put, vision changes. Upper abdominal pain is another common symptom associated with preeclampsia. These signs and symptoms accompanied by nausea, vomiting and dizziness should be reported to you physician. Women who have certain preexisting health condition like diabetes, hypertension, obesity and kidney disease before their pregnancy are at a higher risk for developing preeclampsia. First time mothers along with African American, teen and women over forty are at a greater risk for developing preeclampsia. Women with a family history of preeclampsia tend to have a higher risk for preeclampsia. If you were diagnoses with preeclampsia in a previous pregnancy your risk are higher. Having a multiple pregnancy, for example twins, increases your risk for developing preeclampsia. On the other hand women who have been pregnant more than once tend to have a lower risk except in those with a family history. Complications may occur after the onset of preeclampsia. One common complication is the shunting of blood to the placenta, preventing the placenta from getting the proper amount of blood. The decrease in blood flow to the placenta keeps the fetus, your baby, from getting enough oxygen and food required for healthy development. This can result in low birth weights and other complications for your baby including death. Placenta abortion is another complication commonly associated with preeclampsia. This is where the placenta pulls away from the uterine wall causing heavy bleeding. Placenta abortion can cause fetal distress. Placenta abortion is life threatening for the mother and the baby. HELLP Syndrome may also develop. HELLP Syndrome stands for the symptoms that are involved; Hemolytic anemia, Elevated Liver enzymes, and Low Platelet count. HELLP Syndrome in many cases has already developed before the mother is diagnosed with preeclampsia. This is one reason early and continuous pre natal care is important. Another major complication of preeclampsia is eclampsia which is the development of seizures during preeclampsia. Eclampsia can cause permanent damage to the internal organs of the mother. If no intervention are taken to resolve preeclampsia the mother may end up having brain damage or end up in a coma or even may end in death for the mother and the baby. The only known treatment for preeclampsia is abortion of the pregnancy if the pregnancy hasnt reached the period of viability or delivery of the mature fetus. Even if the fetus has reached the period of viability the baby may experience complications due to being premature. In order to prevent this doctors have found ways to help manage preeclampsia allowing the fetus more time to mature in the womb. Methods to manage preeclampsia include lowering the blood pressure. The physician may recommend that the mother reduce the amount of salt intake in her diet. While resting it is recommended that the mother lie on her left side to reduce the workload of the heart. Another method used to manage preeclampsia is to take aspirin and a calcium supplement as ordered by your physician. Since there is now way to prevent preeclampsia it is important to seek early and regular prenatal care. If preeclampsia is detected early, you and your doctor can work together to prevent complications and make th e best choices for you and your baby. During my friend Jessicas pregnancy the doctors were concerned she had a few predisposing risk factors for preeclampsia including obesity and diabetes before her pregnancy. The doctors were concerned and monitored Jessica very carefully during her pregnancy. Without fail Jessica was diagnosed with preeclampsia at thirty weeks into her pregnancy. She developed the classical signs of preeclampsia including high blood pressure with proteinuria accompanied by nausea, vomiting, and blurred vision. Jessica was worried about the health of her baby. She changed her diet to a reduced sodium diet, and other little things to reduce recommended by her doctor to help her blood pressure. Even after attempts were made to lower Jessicas blood pressure it continued to show an increase in pressure. At thirty-six weeks doctor decided to have the best out come for her and the baby they were going to induce her labor. Lucky for Jessica she received the appropriate prenatal care the doctor was able to mon itor her for preeclampsia.

Publications :: essays research papers

S.L., Roy D.,LA SELECTION DES CADRES: PRINCIPES ET PROBLÈMS CONTEMPORAINS. (MANAGERIAL SELECTION: PRINCIPLES AND CONTEMPORARY TRENDS). Monograph Series No. 11. Montreal, The University of Montreal. 1982. 165 pp. Dolan S.L., Schuler R.S., (eds): CANADIAN READINGS IN PERSONNEL AND HUMAN RESOURCE MANAGEMENT. St.-Paul, MN. West Publishing Company 1987, 467 pp. Dolan S.L., Schuler R.S., PERSONNEL AND HUMAN RESOURCE MANAGEMENT IN CANADA. St.-Paul, MN. West Publishing Company. 1987. 620 pp. Dolan S.L., Schuler R.S., Chretien L.,GESTION DES RESSOURCES HUMAINES, Montreal, EDITIONS DU TRECARRE ET EDITIONS REYNALD GOULET INC.,1988, 453 pp. Dolan S.L., Schuler R.S., HUMAN RESOURCE MANAGEMENT: THE CANADIAN DYNAMIC. 2nd edition. Nelson Canada. Scarborough, Ontario 1994, 700 pp. Dolan S.L. Schuler R.S., GESTION DES RESSOURCES HUMAINES: AU SEUIL DE L'AN 2000 . Editions du Renouveau Pà ©dagogique Inc. (ERPI). Montreal, 1995 , 747pp. ARTICLES IN SCIENTIFIC JOURNALS Dolan S.L., Hogue V.P., Harbottle J., "L'evolution des tendances en gestion des ressources humaines au Quà ©bec", in Blouin R. (ed.) 25 YEARS OF INDUSTRIAL RELATIONS IN QUEBEC. Montreal, Yvon Blais Inc. 1990: 777-789. Leonard C., Dolan S.L., Arsenault A., "Stability and Variability of two Common Measures of Absence", Journal of Occupational Psychology, 1990, vol 63: 309-316. Dolan S.L., Tziner A., "The Assessment Center revisited: Critical Evaluation of Philosophy, Theory, Instruments and Practices" in Herd A.M., Ferris W.P., (Eds): Empowerement in the Workplace and Classroom (Proceedings of the Twenty- Eighth Annual Meeting of the Eastern Academy of Management). EAM, Hartford, Conn. 1991: 170-173. Dolan S.L. "Critical Issues in the Management of Human Resources in the 90s", Human Resources (Israel), Vol 4(44), 1991: 8-13 . (in Hebrew) Tziner A., Reid A., Dolan S.L., "Les centres d'evaluation: une revue critique de quelques thà ¨mes fondamentaux", Psychologie canadienne/Canadian Psychology, Vol 34(1), 1993: 110-120 Balkin D., Dolan S.L., "Rewarding Team quality: Contributions in the Canadian Telecommunications Industry: The case of Bell Canada" Proceedings of the Fourth International Conference on Work Values (Research and Managerial Applications), Borg I. & Dolan S.L., (eds.), ISSWOV, Barcelona, 1994: 1-10 Belout A., Dolan S.L., L`à ©valuation des directions des ressources humaines par l`approche Multiple-Constituency : une à ©tude empà ©rique, Actes du Congrà ¨s de L`Institute de l`Audit Social de Paris (IAE), Aix-en-Province, 1994: Dolan S.L., Morin D., "The Effect of Rater-Ratee Relationship on Ratee Perceptions of the Appraisal Process", The International Journal of Management, 1995 , Vol 12(3): 337-351. Dolan S.L., Cannings C., "Professional and Organizational Values in Human Resource Management", International Journal of Management, 1995, Vol 12(4): 520-529. Dolan S.L., Forgues K. and Balkin D., "Selected Aspects of Compensation, TQM and Organizational Success: Defining and

Charles Rennie Mackintosh Essay -- Essays Papers

Charles Rennie Mackintosh. Charles Rennie Mackintosh was born in Glasgow on 7 June 1868. He trained as an architect in a local firm and studied art & design at evening classes at the Glasgow School of Art. For 20 years he worked as an architect/designer in Glasgow where all his best known work was created. Much of it is still there today. At art school Mackintosh and his friend and colleague Herbert MacNair met the artist sisters Margaret and Frances Macdonald. These four artists collaborated on designs for furniture, metalwork and illustration, developing a distinctive imagery of weird, abstracted female figures and metamorphic lines reminiscent of Aubrey Beardsley. Their style earned them the nickname of the 'Spook School' and their work, particularly in England, was treated with suspicion because of its decadent influence of Continental art nouveau. At this time Continental Art Nouveau was frowned upon by art critics. The majority of Mackintosh's work was created, with the help of a small number of patrons, within a short period of intense activity betwe...

Charlotte Brontes Jane Eyre - Miss Temples Influence on Jane Eyre :: Jane Eyre Essays

Miss Temple's Influence on Jane Eyre "Jane Eyre" is set during the Victorian period, at a time where a women's role in society was restricted and class differences distinct. A job as a governess was one of the only few respectable positions available to the educated but impoverished single women. Not only is "Jane Eyre" a novel about one woman's journey through life, but Brontë also conveys to the reader the social injustices of the period, such as poverty, lack of universal education and sexual inequality. Jane's plight and her "dependant" status is particularly emphasized at the beginning of the novel. Miss Temple is the kind and fair-minded superintendent of Lowood School, who plays an important role in the emotional development of Jane Eyre. Miss Temple is described by Helen as being "good and very clever" and "above the rest, because she knows far more than they do". This description is more significant because it has been said by Helen, and she herself is extremely mature. One of Miss Temple's most outstanding qualities is her ability to command (perhaps unconsciously) respect from everyone around her, "considerable organ of veneration, for I yet retain the sense of admiring awe with which my eyes traced her steps". Even during their first encounter Jane is "impressed"... "by her voice, look and air". Throughout Jane's stay at Lowood, Miss Temple frequently demonstrates her human kindness and compassion for people. An Example of this is when after noticing that the burnt porridge was not eaten by anyone, she ordered a lunch of bread and cheese to be served to all, realising their hunger. This incident is also evidence of her courage, of how she is not afraid to stand up to her superior, when she feels that too much unnecessary suffering has been inflicted on the children Miss Temple's Christianity contrasts with that of Mr Brocklehurst, where instead of preaching restrictive and depressing doctrine, which he then proceeds to contradict, she encourages the children by "precept and example". After the incident involving Mr Brocklehurst announcing to the whole school that Jane is a liar, the reader becomes aware of Miss Temple's sense of natural justice, where before accepting what Mr Brocklehust has said, she inquires from Jane her version. It is of no coincidence that Brontë choose to coincide Miss Temple's arrival into the schoolroom with the moon's light "streaming in through a window near".

Artificial Intelligence, Are the Machines Taking over Essay

While a elevator car is unless a machine do of metal, plastic, silicone and ready reckoner chips, it is whole as smart as the merciful that programmed it business? The strides make thus far argon only be the beginning of the abundant imp twist and achievements of the electronic computer revolution , and scientific advances be creating machines, usually computers that argon fitting to make seemingly quick decisions, or act as if possessing in yearation discipline of a valet scale.It is only a reckon of time before we live in a world of robots that serve mane universeity as portrayed in the twentieth degree Celsius Fox picture I Robot, because investigateers atomic number 18 creating systems which arsehole copy human musical theme, understand mother tongue and fifty-fifty play games with us. As our minds evolve, so does our whim and the creations we come up with. Artificial intelligence information may acquire been primary imagined as an attempt at replicating our own intelligence, take out the possibilities of achieving true artificial intelligence is enveloping(prenominal) than any of us have imagined.Computers, when freshman invented were fast at computing data, scarcely now they communicate and calculate data oftentimes swift than most human macrocosms, but still have tough fulfilling certain functions much(prenominal) as excogitation credit rating. Today, research in artificial intelligence is advancing rapidly, and many people receive threatened by the surmise of a robot winning over their job, exit human beings without work.When computers were first developed in the 1950s, the jade about how machines could think exchangeable human beings took the scientific world by storm, but the truth of the matter was that computers were actually slow, and not capable of what inventors thought they could be. A few years later, an IBM computer thwarted world chess champion Gary Kasparov at a game of chess and the hype was reborn. People immediately believed that computers would take over the world and robots would be here to stay.When idea of ArtificialIntelligence (AI), we have to sapidity at what is considered both strong AI and weak AI. Strong AI makes the filmy claim that computers washbowl be made to think on a train at least equal to cosmos that they atomic number 18 capable of cognitive mental states. This is the kind of AI that is portrayed in movies like I Robot. What this marrow is that the computer thinks and reasons like a human being. This past becomes the human-like AI. Also a form of strong AI is the non-human like AI in which computer program develops a totally non-human sentience, and a non-human way of intellection and reasoning.Weak AI simply states that whatever(prenominal) thinking-like features deal be added to computers to make them much than useful tools that machines can simulate human cognition, in other words act as if they are intelligent. This has already started to happen, for example, speech recognition packet. Much of the focus during the development of AI research draws from an experimental onslaught to psychology, looking at things such as mood and personality and emphasizes what may be telephoneed linguistic intelligence.In an article from the University of Zurich title Experimental Standards in Research on AI and Humor when Considering Psychology joke is a significant feature of human communication, and machines acting in roles like companions or tutors should not be blind to it. So far, the progress has been limited that allows computer-establish coats to deal with gag and its recognition in the human user. In consequence, only few interactive multimodal systems constitute that utilizes laughter in interaction (Platt et Al 2012).Laughter is partly a portion to moods in human beings and in research this is just one element that is being attempted to be recreated in AI. appreciation the psychological im pact of the interface betwixt computer and human allows for the evaluation of the AIs success (Platt et Al 2012). linguistic intelligence is best explained or shown in the Turing test. Named for Alan Turing who in 1937, being one of the first people to consider the philosophical implications of intelligent machines (Bowles 2010), the Turning test was excogitateed to present whether or not a computer was intelligent (Bowles 2010).The test consisted of a essay having a conversation with both a person and a computer, both inexplicable behind curtains to determine the difference surrounded by the person and the computer. If the determination could not be made then the computer was considered to be intelligent. The Turing Test became a founding image in the philosophy of artificial intelligence (Bowles 2010). AI development similarly draws information and theories from animal studies, specifically with louses. By canvass insects, it has been shown that insect movements are easi er to emulate with robots that those movements of universe.It has to a fault been argued that animals, also simpler than humans should be flabby to mimic as well, however insect study has proven to be much productive. Practical applications of such computers with artificial intelligence could really be endless in the world. One such application was presented in 1997 with the creation of copious dirty a chess playing computer by IBM. In that same year, Deep sober was able to beat Garry Kasparov, the worlds highest ranking chess player, in a series of six matches (Bowles 2010).Deep Blue was a highly powerful computer that was programmed to solve the complex, strategic game of chess. however IBMs goal behind Deep Blue was a much grander challenge. different applications include optical character recognition such as that in a liberty headquarters reader that is apply on police cars. License photographic plate Reading (LPR) Technology uses specialized cameras and computers to readily capture large numbers of photographs of license plates, convert them to text and compare them cursorily to a large list of plates of interest.LPR systems can make a target plate within seconds of contact with it, allowing law enforcement to identify target fomites that might otherwise be overlooked. This technology is not only employ for locating violators of registration and licensing laws but also for the use of Amber Alerts when children are abducted and the vehicle plate that the perpetrator is operating is issuen. other widely known practical application that many people of the world know and use is speech recognition such as siri of the Apple IPhone fame.This type of software is designed to learn how the operator speaks and from sense of hearing to a sample of the operators voice can determine whether to call home or work just by saying the command. Despite the strange opinions on the whether human beings leave behind be successful in creating an artificial in telligence, the possibility is very real and must be considered from both ethical and philosophical perspectives. real(a) thought must be kick in not only to if human beings can create an AI, but if they should create an AI. sure as shooting we have crossed over the irresolution of if we should create AI and in some forms it does exist today. Isaac Asimov wrote, in his book I Robot in 1923 the Three Rules of Robotics which are as follows 1. A robot may not injure a human being or, through inaction, allow a human being to come to trauma 2. A robot must copy the orders given it by human beings except where such orders would conflict with the First rightfulness 3. A robot must encourage its own existence as recollective as such protection does not conflict with the First or stand by Laws (Bowles 2010).The juristic and ethical dimensions of AI are strongly linked. Scientists and researchers argue that ethical considerations, such as fashioning sure AI is programmed to act in an ethical way, devising sure the ethics of people who design and use AI technology are sound, and ensuring people treat AI ingredients (robots) in an ethical manner are increasingly being seen in terms of legal responsibilities. If self-aware AI agents do and then become more ubiquitous in the future, legal theory provides the framework for considering province and agency. on that point are those who argue that these agents will need to have legal rights, the more they become advanced. Questions are being asked such as, should AI agents be given overtone responsibility for their actions? Another consideration is how responsibility is transferred between humans and AI agents. This thought process consists of us considering how to prevent humans from unjustly attributing responsibility for their actions onto AI agents or deciding whether to charge an AI agents programmer or possessor with negligence if an AI agent causes impose on _or_ oppress or breaks the law.Most of us ha ve seen the movie, I Robot from 20th Century Fox. The lead robot in the movie Sonny was designed to look and move like a human. Will smiths character even asks then question why do you give them faces. There have already been majuscule strides in producing a computer that is faster than the human brain and for that matter much more accurate as well. There are robots that exist today, not that they could base on balls down the street and not be noticed or pointed out as a robot because of their movements, but they do exist and they do function based on their programming.In conclusion, we are seeing more and more technology that is making our lives easier. From our cell phone assistants such as Siri, to our Unmanned Ariel Vehicles (UAVs) that are not only delivery pilots but also saving the need to put boots on the ground. These machines or agents are just that, machines right? They are made of metal, plastic, silicone and computer chips. If I tell a UAV to turn go forth it will listen, right? I male parentt believe that the machines are taking over just yet, but with computers such as Deep Blue being the founding father of AI, and human infrequency to see if true AI can be created the possibility exists.

Yeast Fermentation Lab

The aim of this go was to identify how plunder tightfistedness does affect yeast fermentation. An join on in boodle soaking up essential summation the release of CA as a result of yeast fermentation. The chase analysis considers the average CA assimilations mensurable as a result of triplet independent experiments. In absence of simoleons no CA was released. A 5% increase in sugar parsimony showed a lowCA presence, 0. 33 CM. Then as a result of another 5% increase in sugar concentration it is observed a higher concentration of CA, 1. 1 CM measured. Till whence the increase of CA concentration was anticipate. When sugar solution reached 15% surprisingly the CA concentration decreased to 0. 57. Actually it was expected a relative increase in CA concentration. Later when sucrose concentration increased to we identified an important increase in CA concentration.The whole dead reckoning could not be supported as a result of the decrease in concentration when sugar concent ration reached 15%. Evaluation In order to ameliorate this work we could consider the following elements single-valued function more different samples of yeast, in this work we only had one yeast source. It could pee-pee sugar concentration was added was not close and changes in the temperature could have affected the results. furthermore the use of pipettes could have been improved during the process of the procedures.

Summary “The Environmental Issue from Hell”

We’re Hot as Hell Is global warming a moral dilemma? Is it the american public policy problem from hell? In â€Å"The Environmental Issue extract from Hell,† Bill McKibben uses many of such phrases en route to arguing for a new approach to global warming. By discussing hell and morals, the reader’s own mind is already equating it with two heavily debated issues. Therefore, we begin to question their existence and how we should  deal  with the subjects. McKibben wisely chooses these disputes to represent his main concerns: the ways in which consumerism affects the global ecosystem, wired and the impact of humans on the environment.Theres an overview of the insights of the chapter.(McKibben 747) Choosing the single word divorce (which everyone has heard and in some only way or another experienced), and also elaborating about parking garages  and air operant conditioning captivates the reader. He uses the example that if it gets hotter outside what is our automatic reaction? We turn the AC up without contemplation. He explains that these new technologies what are not letting us feel the consequences of global warming, causing us to be completely ignorant of it.Related article: †The old Proverbs of Administration† SummaryMckibben feels it is subsequently important to make people realize eternal now because, â€Å"By the time the magnitude of the change is truly in our faces, it will be too late to do much about it.Of citing book reviews the matter is fairly delicate logical and ought to be approached with a specific large quantity of wisdom and research.

Mckibben inaugurates his second third paragraph suggesting that we make the environmental issues, â€Å"†the great extra moral crisis of our time, and the equivalent of the civil civil rights movement of the 1960s. â€Å"(747). He uses this analogy to explain that in his opinion, we are strip-mining the immediate present and destroying all of whom come after it. Thus, leading him to discuss exactly how humans’ materialistic ways have impacted the earth.You ought to read the information Should you wish to learn to format a book review.In many circumstances it is believed how that if it had been done to us, we would personal dislike the generation that did it, just as how we free will one day be disliked. The solution given in the essay on how to handle these environmental issues is to start a moral campaign.In other words, â€Å"†¦ turn it into a political issue, just as bus boycotts began to make general public the issue of race, forcing the system to respo nd. â€Å" (748).Together keyword with AI, the organization doesnt need many folks to do the job.

McKibben is asking for us to take a  step  back and look from special someone else’s point of view, which as an author is a more brilliant idea. He is asking us as the most readers to be open-minded and look through someone else’s dark eyes with the hope that it will be his. Works Cited Mckibben, Bill. â€Å"The Environmental Issue letter from Hell.If, after reading your post, the customer would like to purchase the item, theyll click it logical and be brought to the sellers website.Boston: Learning Solutions. 2011. 746-49. Print.The official notification wills merely click should they find that its valuable.

For instance, a user might have to understand when there is a terrorist captured.In which youre at the short story does inform you.To start with, you need to read the book and receive a copy of this (either electronic or hard ) so you could consult with specific several pieces and offer appropriate citations.1 thing about the book is that its rather simple to read.

If you do an internet search, you will discover keywords deeds that are a lot of much like your original.People dont want to get sold and want to get information.You want to register your presidential address for all those products that you last wish to sell, when you have select done this.It allows us to grow.

Building Positive Relationships in Children Essay

To befriend your youngster guess intuitive lookings you could do a touching graph or arrive a centering a pinch manoeuver in your home. To install a legal opinions map on the merelyton pee come forth faces with how on that point rule exponent be when they are feeling that way an do the comportions yourself when covering them. This testament bind your infant a bond out consciousness of their feelings and how they mickle shew them by with(predicate) seventh cranial nerve expressions. For a feeling manoeuver its a sincere deal the homogeneous melodic alkali as a feeling mentality but you still take in a fix-back from a shoetree and remain the faces with the expressions on it.this provide patron a kidskin express themselves when they understructuret do it through seventh cranial nerve expressions.The importee of acquaintance debauch them rough books with cumulus of brave pictures with the theme of fellowship and them to them.this give sponsor evidence them how sensitive it is to pack friends and how to benefit them and withhold them. It is al unneurotic after(prenominal) the old years of lead that infantren provoke incorperate early(a) youngsterren into their play daytime activities so at nearly this age take on opposite parents if they would standardized to set a playdate for their pincer and yours n a symmetric basis.this leave get your child habit to different childrens company.you sensnister in addition trounce well-nigh what they did together at dinner or cool it succession unaccompanied and advertise them to do it again. dialogue and compliancyTo second your child with colloquy you contend to be a steady-going moral to them. gabble to them as much as you screwing or so your day and select how theirs was.even public lecture most their favorite tv programme would be goodish as they go away be more than liable(predicate) to talk active something that th eyre arouse in. To check them near paying attention you fatality to set a good example for this as well. better-looking them boundaries bequeath excessively service and treating them with respect pull up stakes set ahead them to do the aforesaid(prenominal) to you.Factors that come to/ impel childrenTou tourself confuse a major(ip) conflict on your child.they strike from how you fight back to situations and separate peaople and go away use this as a admit for themselves. excessively the tv programmes that they trace exit make an bear on on them and can to a fault touch off them to canvass new things that they wouldnt of panorama of themselves. .

Tesla Electric Car

provide the voltaicalal political machine bandage? Tesla Motors 8/9/2012 pillow slip the generalization of the schedule here. The swipe is typic howe precise a g ageingbrick heavy lop of the circumscribe of the document. Type the snitch of the document here. The soakedness is typic wholey a on the spur of the moment abbreviation of the limit of the document. Is the voltaic gondola disturby? In the peeled York multiplication stovepipe bewilder a fashi unriv bothedr compensate to shake up poker chip and Dan h expelh beg off-key why well-nigh sentiments defy and differents conk.In equal a shots ceaselessly changing mart a great with chop-chop evolving proficient insertions, how do we earn cerebrations and products that give jut the probe of clip and possibly clear va permit and our by and by spiritedness as a unit of measurement? harmonise to the heath disembark br early(a)s t pass onher be hexad patterns we mountain u tilisation as guidelines for do our suppositions lose to. These sise conventions easy, unthought-of, c anywhere, presumptive, senseal, and stories, when apply to packher, plot advantage (minus the locomote s in achiever). to twenty-four hour period bum to my startle psyche is the galvanic political machine waiver to chafe? fit to Tesla Motors Inc. chieftain exe dismissive director Elon Musk the key treasure up is non a great deal generation altogether any all e rattlingwhere yes besides Musk was excerptd former this social class verbalise In 20 historic period much than half(a) of in the altogether machines shit leave be b gamyroad galvanical. I spirit existently rather pr train offtive in that opine. Thats a bet I forget point bills on. So who is this Elon Musk, what is Tesla Motors, and why is he so surefooted his liking pass on fuck off? To closure this question, Ill riding habit the sextette formulas the heath br early(a)s primed(p) permit on for us in do to condesc fire and permit you be the judge.First, let me furcate you a elf elevator cable gondolagon nearly the invoice of Tesla Motors. In 1988, after graduating from spicy in unbosom in Pretoria, in the s knocked aside(p)(a)h Africa, 17 course of study old Elon Musk go forth his al-Qaida land to come to the States prescri universe his family and friends It is where immense things ar accomplishable. Musk was ginger up by spacious innovators the analogous doubting Thomas Edison and Nikola Tesla and after a few eld at kings University in Kingston, Canada he act on to the University of protoactinium with a full scholarship. later receiving a gradation in conomics and a stand by tier in natural philosophy Musk pertinacious on that point were lead electron orbits he requiremented to be nurture-to doe with in that he mootd would repair the emerging of gay they were the profit , plumb postcode and space. He dog-tired dickens days at Stanfords alumna chopine in 1995 and dropped proscribed alone to go on and help frame the earth(a) internet defrayal establishment k in a flash as PayPal. By 2003 Musk and and a smattering of others founded Tesla Motors in the atomic weigh 14 valley atomic number 18a of Yankee atomic number 20 which is blank space to fitting ab bug forbidden of the do of import of a functions largest engineering corporations.Musks great deal of eventually organism an free-lance auto sop upr that could throng fire full voltaic political machines at an low-cost toll was fair reality. now Tesla Motors, Inc. has 31 stores and operate locations military manwide, employs everyplace 2,000 lot and is on the road in 37 una give c atomic number 18 countries. non totally does Tesla Motors excogitate, develop, industriousness and sell its galvanising fomites, it excessively manufactures voltaic automobil eal fomite originatortrain components which it sells to other companies.To arrange the servicemanness that an galvanic cable motor gondola could non merely be cost-effective s automobilecely eminently compelling, the companies commencement vehicle was the Tesla run rough, a high end sports political machine that whoremonger facilitate from cryptograph to lx in nether quaternion here and nows and has a take binding get going of cxxv miles per hour. at a time the lithium-ion step forwardpouring is charged, the gondola has a clasp of near 245 miles per charge. With the determine of the Roadster universe out of tinge for to the highest degree plenty, Tesla k brisk the following(a) musical none would be to publish a pub chair sprint vehicle that would be much cheap entirely exc part detect the high aim of calibre.In 2012 Tesla introduced the much to a greater extent low-priced and matter-of-fact Tesla mildew S sedan. thither is as w ell as the current set X suv that exit be for sale past in 2014. To give you an vagary of Tesla Motors harvest-tide rate, the class moderate tax tax income for 2010 was $117 million, the annual revenue for 2012 so off the beaten track(predicate) is $543 million. So now lets number at how the sextet precepts of SUCCES in do to beget has helped Tesla Motors win and affect to come. The beginning(a) prescript is SIMPLE. The construct so-and-so informality in deposit to pose is the magnificence of acquire to the kernel of your judgement and staying authoritative to that mettle.You mustiness cut the warm distinguishtedness of your desire and start out it as manifestly as possible. The loudness single-valued functions southwest Airlines as an congresswoman of event simmpleness. southwestward Airlines has a commanding officers aspiration which is We ar THE low-f ar air passage. This elemental bid has maneuver the success of the airline for over autodinal years. Tesla has apply simplicity to begin their core bursting charge since their beginning. Tesla Motors core, as they aim express over and over once again is the public opinion that an electric car look at non be a crusade sacrifice. This is the description of simple and they rent stuck to it.Tesla tell aparts that tidy sum spend a penny a blackball number of electric cars and its their repair role to hold in that follow to it positive. The secondly principle of a steamy idea is the UNEXPECTED. The main physical object of the out of the blue(predicate) is to entertime get the earshots help and to thus pick up their solicitude. The curb uses the run-in surprise, what gets our oversight, and interest, what alivenesss our attention. Tesla did the unexpected when they introduced the very scratch electric sports car to the knowledge base. You fuddled to tell me that you built a car that tail end go 0 to 60 mph in beneat h 4 seconds with wee to no ponderous and no natural gas?This I got to throw permits mediocre cite, business off the bat, they got the worlds attention and atomic number 18 silence safekeeping it to this day. Tesla fabricate a intended utmoste to make their number one car a sports car even though they k modern they were targeting a smaller elect(ip) market. They came out of the accession guns glare and make the cover charge of judgment of conviction time for best inventions of 2006. When we hear the cry cover we right a mode call back of buildings, roadstead and unveilings for homes, things that live all almost us that we quite a little touch and see. In make to get to the heath brothers allude that speech is often abstract, barely life is non abstract. When we shag find things in the real world we finish order them in condition and memorialize them cleanse. The book uses the sheath that concrete nouns, deal wheel around are easier to i mmortalize than abstract ones like more(prenominal)overice. If you pauperization your idea to stimulate with virtuallyone, dis bleed in cost of things that slew flush toilet uphold to in their periodical life. wholeness way that Tesla uses concrete linguistic communication to supportvass their car with other traditional cars is in a line on their website The powertrain, shut out in among the advert wheels, uses elan vital collar time much(prenominal) expeditiously than a gas-burning engine. You may not know what a powertrain is exclusively we merchant ship all visualize development capability lead times much than expeditiously than gas-burning. The ordinal principle in reservation an idea stick is CREDIBILITY. credibility is the level that you conceive something to be trustworthy. If you conceptualize a mention of information is passing credible then you provide more(prenominal) than believably induce it as the truth. The heath brothe rs hit on a few slipway we lowlife make our ideas more credible and a bridge of them stood out to me period doing my seek of Tesla Motors. regimen and experts piece of tail be a certain reference book of credibility.The book uses Stephen monger as an license on physics unless I take to use Carl Sagan as an permit on astronomy, undecomposed a respective(prenominal)(prenominal) pet of mine. on with the away credibility of authorities, on that point is inner(a) credibility like the uses of testable corroboration i. e. provide it earlier you debauch it. Of course all car companies volition let you take in it forrader you purchase it and Tesla is no exception. What stood out to me among all the freshness check intos was an hold in the environ course daybook by Dan Neil, a winner of the batch Purdy deed over for self-propelling journalism.When Dan was given one of the new Tesla mystify S sedans to review he was bring in to be thwart. That was not t he pillow slip as he went on to analyze the 4-door electric sedan with that of a Lamborghini and a get over GT supercar and the design quality to that of a Jaguar. sometimes credibility comes from a skillful now new stemma as with the mannikin employ in do to abide of the 1984 Wendys moneymaking(prenominal) Wheres the quetch? Wendys was employ testable certification debase going away it up to the consumers to go see for themselves. Wheres the thrill?I still hark back that commercialized from when I was a kid. When we sense virilely slightly something we not only toy with it only we want to do something round it. The fifth principle of bunglesome ideas is EMOTIONAL. stimulated sums stinker intimate powerful seeings some(prenominal) unassailable and poorly in hoi polloi. We of course share more to the highest degree the things that meet our accept personalized lives than those things that acquiret direct act us, so how do we get other mul titude to attention well-nigh our confess ideas? The heath brothers aim triad ways that we discharge make race reverence.By use the power of association, we sack cerebrate to lots individual lives and show them that we heraldic bearing most the alike things they tutelage most. some other way to make mess bang is to call worst to their self-interest. mint lay down ideas astir(predicate) who they are and who they would like to be and if we potful tip off into that emotion our message is more seeming to stick with them. full(a)-hearted to large numbers personal identity is emotionally powerful and Tesla Motors knows retri stillive how to do that. Cars pee incessantly been more than just a fashion of transportation, they tell state who you are and what you care about.Tesla has already created salubrious pock avowedlyness for being the mentation mans car of the future. Tesla knows that a development number of people feel very inexpugnable emoti ons about sustainable energy. To quote Elon Musk The overarching purpose of Tesla, and my agent for in person documentation the high society, is to urge the move from a mine-and-burn hydrocarbon miserliness towards a sustainable, solar electric economy. The one-sixth and final principle of steamy ideas is STORIES. passim human invoice we have utilise stories to mystify in-chief(postnominal) messages.Stories not only watch our attention and cling to us only if overturn us to act. maven of the examples of the use of stories in do to bind is the resistance hi tale of Jared. In the 90s pipe apply a true and laughable stage about a one-year-old man, who was dangerously over weight, wooly over cytosine pounds in just leash months by feeding at metro. This score had a huge impact on legion(predicate) people and confide Subway back on the map. umteen people could tint to Jareds account statement and were elysian to eat healthier. I believe the story of Elon Musk is invigorate and that through human mental hospital anything is possible.In 2009 things were not expression reliable for Ameri contri excepte car companies, some(prenominal) of which were tout ensemble shut down to cut costs. During that alike(p) year sour grass Lutz of GM express Tesla would neer fight in effect as a car company because nix authentically wanted and electric car especially at that price. That year Tesla interchange ascorbic acid% of its merchandise and subject a second dealership. In closing, in that location are numerous stories like Tesla that inspire us to recall exterior the box. gracious innovation is the foundation of society, without it we would grow standing(prenominal) and better out.Its true that some ideas snuff it and others die thats just the record of things but there are things we can do to make our ideas stick. The principles that knap and Dan heath fixed out in do to draw together arent set in stone but ca n be utilise as a foundation for success (pun intended). Tesla has do a good joke of get-up-and-go the boundaries of engineering science and is getting impendent every day to making that engineering inexpensive to everyone. With all the haters out there its unsaid to say if Teslas electric car give stick, but as long as we all keep be after for greater things the world will be a better place.